Inclusive Business Strategies: Empowering the Underserved Markets

This article is an analysis of how GE Healthcare was able to serve the “bottom of the pyramid” in India. I used a bit of theory from Ghemawat’s triple-A framework in this analysis.

General Electronics’ approach to international business in India can be used as an example to other organizations on how to be competitive on a new frontier. G.E., a largely successful American business, realized that their…